Selected
work.

Brand management & commercial leadership · UK & France

Inama Winery

London office

UK & France brand management and commercial leadership for Inama Wine, with responsibility for positioning, trade education and sustained on-trade and off-trade growth.

Our role

Brand manager and commercial lead across the UK and France.

Commercial priorities

Positioning, trade education and sustained on-trade and off-trade growth.

UK delivery

Working alongside the Inama family and Hallgarten on buyer relationships, sales-team engagement and account development.

Brand creation & market development · UK & Asia

Vignerons du Mont Ventoux

Le Goût de l’Altitude

Creating Le Goût de l’Altitude with Vignerons du Mont Ventoux: name, identity, range and commercial proposition developed together, with market development in the UK and Asia.

The brief

Create a distinctive proposition for the UK and Asia.

Our role

Name, identity, labels, range, positioning, pricing and presentation.

Market development

Buyer relationships and distribution planning for the white, rosé and red range.

Corporate dining experiences · Europe & Asia

Made to Taste

Visa Infinite Destination Dining

Made to Taste is a platform for corporate dining experiences across Europe and Asia. For Visa Infinite Destination Dining’s London launch in 2026, Nexus Azeo is the strategic partner leading restaurant curation and onboarding, experience design, commercial frameworks and international expansion.

London launch · 2026

Curation and onboarding of a limited collection of high-end London restaurants.

Our role

Strategic partner: experience formats, commercial frameworks and programme delivery.

International scope

Expansion of Visa’s top-tier dining programme.

Route to market & market expansion

Château Gigognan

London office

Developing routes to market and supporting market expansion for Château Gigognan’s Rhône range, from commercial positioning to importer and buyer relationships.

The brief

Develop the estate’s visibility, availability and reach in the UK.

Our role

Positioning, commercial strategy, importer development and direct buyer engagement.

In the market

Trade tastings, producer encounters and targeted work with restaurant and merchant accounts.

Applied intelligence · Business operations · Market insight

Nexus Azeo · 360 AI

360 AI starts with the questions and tasks that take up a team’s time. We shape practical support around research, planning, business knowledge and routine operations, with people retaining judgement and responsibility.

Market insight

Research, customer feedback and business knowledge in a form the team can use.

Operational support

Planning, briefs, reporting and everyday workflows, organised around how the business runs.

Test and learn

Experiences and audience conversations that help refine propositions and marketing decisions.

Business leadership · Commercial operations

Bedales · Vinothec

Arnaud founded Bedales at Borough Market and led Vinothec Group as CEO and Wine Director across import, specialist retail and hospitality. Responsibility for teams, service, stock, sites and financial performance grounds Nexus Azeo’s work in the realities of running a business.

Bedales

Founder: developing a wine retail and hospitality business rooted in Borough Market.

Vinothec

CEO and Wine Director: commercial and operational leadership across import, retail and hospitality.