Understand
The business and its ambition.

Independent management consultancy
rooted in wine and hospitality.
We work alongside producers, businesses and platforms
to shape ideas, open markets and build demand.
Selected mandates & experience
Independent management consultancy
Nexus Azeo works where products, businesses and customers meet. We understand the decisions at source and the realities of selling, buying and hosting, bringing those perspectives together to help a business develop.
Our work combines commercial judgement, creative thinking and direct involvement: assessing a wine business, shaping a brand, developing a market or bringing a hospitality partnership to life. The role adapts to the brief; we stay involved as the work develops.
One connected view of the business
A brief may begin with a product, a business question or a partnership idea. We draw on market knowledge, creative development and operating experience to take it forward.
Market
Understanding what makes a product distinctive, who might buy it and how to reach them.
Market research · Brand positioning · Price and margin · Distribution · Account developmentExperience
Bringing platforms, brands and hospitality partners together around something people want to experience.
Creative concepts · Platform partnerships · Restaurant relationships · Guest experience · DeliveryOperation
Looking at the offer and the daily business together: people, production, service, stock and margin.
Business model · Teams and sites · Production · Service and margin · GrowthStructure
Connecting business assessment, market evidence and practical systems with the decisions ahead.
Business assessment · Market insight · Planning · Systems · ImplementationHow a mandate works
We can help define the direction, act as your UK market team or develop a partnership alongside you. Arnaud remains directly involved, with specialist collaborators brought in where the work calls for them.
The business and its ambition.
The market and the possibilities.
The offer and the plan.
The people who can take it forward.
The work, informed by what we learn.
Selected work & experience
Business assessment, brand development, market activity and platform partnerships. Different briefs, connected by a close understanding of the product and the people it is for.
01Connecting an estate’s new direction with UK market insight, positioning and the right commercial partners.
PositioningThe rise of a new classic, rooted in Châteauneuf-du-Pape
InsightUK Rhône research, pricing and buyer priorities
02Working between the family, the distributor and priority accounts to build the estate’s presence in the UK.
RoleUK brand management and distributor support
MarketAccount development, tastings and team training
03Connecting a platform’s audience with restaurants, chefs and experiences, through creative development and practical delivery.
PlatformExperience development with Made to Taste for Visa Destination Dining
PartnersRestaurant and chef relationships, format and commercial arrangements
Advisory and acting-management support connecting English-oak barrel making with production capacity, pricing and winery demand.
ScopeProduction capacity, operating structure and pricing
FocusWinery relationships and the route to order
05Developing a white, rosé and red offer around the character of Ventoux, with a clear direction for the UK market.
BrandAn identity rooted in altitude, place and the growers
OfferWhite, rosé and red, with positioning and pricing for the UK
06Founding, leading and developing businesses where product, service and commercial performance meet every day.
BedalesFounder: wine retail, hospitality and a place in the life of Borough Market
VinothecCEO and Wine Director across import, retail and hospitality
Perspective
Notes from vineyards, tables, cities and the market. What people are making, how tastes are changing and what that might mean for the businesses behind them.
Read PerspectiveStart here
A business to develop, a market to explore or an idea taking shape. Tell us where you are and what you have in mind.
arnaud@nexusazeo.com