Understand
The business and its ambition.
What would you cross town for?
A particular table. A bottle someone wants you to try.
A place worth coming back for.
The emotional economy brings us together.
The intelligence economy helps us learn, adapt and build what comes next.
The business behind taste.Built to taste. Made to move.
Selected mandates & experience
Independent management consultancy
Close to the product. Active in the market.
A product carries the conviction of the people who make it. A market asks different questions: why this, for whom, at what price? We work on both sides of that conversation.
Nexus Azeo brings commercial judgement, creative thinking and operating experience to the decisions between the two. We shape the offer, build the relationships and stay close to delivery—from the winery and the distributor to the restaurant, the platform and its customers.
Selected work & experience
01The estate’s presence in the market.
UK brand management for Inama: working between the family, Hallgarten and accounts to turn the estate’s identity into training, listings and demand.
RoleUK brand management and an active link to the family
DeliveryDistributor support, account development, tastings and sales training
02One region. Two different ambitions.
Gigognan: the rise of a new classic and a UK route to market. Ventoux: a new brand, visual identity and offer built around altitude. Shared regional understanding; a distinct role for each.
GigognanEstate positioning, UK market insight and route to market
VentouxMarketing, brand identity, label design and range presentation
03Access becomes an experience.
With Made to Taste, connecting Visa’s platform and audience with restaurants, chefs and experiences worth seeking out.
AccessRestaurant and chef relationships for a platform audience
OfferExperience curation, partner terms and guest journey
04From authority to audience.
Business development across the online platform, client acquisition and curated events, connecting wine expertise with customers and partners.
OnlineClient acquisition and business development for the platform
In personEvent curation and partner relationships
05Intelligence in service of the relationship.
A personalised working environment connecting business knowledge, better decisions and the human conversation that turns interest into demand.
ApproachBusiness understanding, a personalised interface and ongoing team support
Commercial focusDistribution, sales training, customer follow-up and conversion
06Experience from inside the business.
Founding, leading and developing businesses where product, service and commercial performance meet every day.
BedalesFounder: wine retail, hospitality and a place in the life of Borough Market
VinothecCEO and Wine Director across import, retail and hospitality
One connected view of the business
A wider view.
A practical role.
A brief may begin with a product, a business question or a partnership idea. We draw on market knowledge, creative development and operating experience to take it forward.
01
Market
Where will it find its audience?
Understanding what makes a product distinctive, who might buy it and how to reach them.
Market research · Brand positioning · Price and margin · Distribution · Account developmentInama · Château Gigognan · Ventoux↗
02
Experience
Who could make this more interesting?
Bringing platforms, brands and hospitality partners together around something people want to experience.
Creative concepts · Platform partnerships · Restaurant relationships · Guest experience · DeliveryMade to Taste · Visa Destination Dining↗
03
Operation
What would make it work better?
Looking at the offer and the daily business together: people, production, service, stock and margin.
Business model · Teams and sites · Production · Service and margin · GrowthBedales · Vinothec · Jensen’s Distillery↗
04
Structure
What do we need to know next?
Connecting business assessment, market evidence and practical systems with the decisions ahead.
Business assessment · Market insight · Planning · Systems · ImplementationBusiness and market insight↗
05
AI 360
What could your knowledge make possible?
Tailored AI connecting business intelligence, human judgement and commercial action.
Personalised interface · Distribution · Sales training · Conversion · Team adoptionFour years of work · Pilot projects with partners↗
How a mandate works
Small by design.
Directly involved.
We can help define the direction, act as your UK market team or develop a partnership alongside you. Arnaud remains directly involved, with specialist collaborators brought in where the work calls for them.
Explore
The market and the possibilities.
Shape
The offer and the plan.
Connect
The people who can take it forward.
Develop
The work, informed by what we learn.
Perspective
What catches
our attention.
Notes from vineyards, tables, cities and the market. What people are making, how tastes are changing and what that might mean for the businesses behind them.
Read PerspectiveStart here
What are you
working on?
A business to develop, a market to explore or an idea taking shape. Tell us where you are and what you have in mind.
arnaud@nexusazeo.com