Inama Brand Ambassador in UK: Majestic Wine Site activation

Inama Wines and Majestic: Building Connections Across the UK Bringing the story of Inama Wines to life across 200 Majestic Wine stores in the UK is more than a distribution partnership—it’s a collaboration grounded in storytelling, strategy, and shared expertise. With Nexus Azeo’s consultant facilitating the relationship, this initiative weaves the traditions of Veneto with the practicalities of retail, ensuring both teams and customers feel connected to Inama’s craft. From Veneto to Majestic Shelves Inama Wines embodies the essence of its land, drawing from the volcanic soils of Soave and the clay-rich terroirs of Colli Berici. Each bottle reflects a deep respect for tradition and forward-thinking winemaking techniques. Majestic Wine, with its 200-store network, provides a direct link to the UK’s diverse wine audience. Known for its localised expertise and customer engagement, Majestic serves as an ideal partner to introduce Inama’s wines to new markets. Facilitating Success: A Tailored Approach At the core of this partnership is the role of Nexus Azeo in bridging these two worlds. The consultancy facilitates strategy, storytelling, and training to ensure Inama’s wines resonate with both Majestic’s teams and customers. 1. Storytelling and Training By leading sessions that explore Inama’s history, terroir, and winemaking philosophy, the consultancy ensures Majestic staff understand the wines on a deeper level. This enables them to engage customers authentically. 2. Hands-On Facilitation Tastings and interactive workshops provide practical tools for staff, helping them connect with the product on a personal level. This approach bridges the gap between knowledge and enthusiasm, translating to more confident customer interactions. 3. Strategic Collaboration Working closely with Majestic’s leadership and regional managers, Nexus Azeo tailors strategies for each store. The result is a consistent yet adaptable approach that aligns with regional needs while maintaining Inama’s brand integrity. Empowering Majestic Teams The success of this partnership relies on Majestic’s retail teams, who act as the storytellers and ambassadors for Inama’s wines. Workshops for Confidence: Training sessions equip teams with the knowledge and skills to speak about Inama’s wines authentically. Tasting for Connection: First-hand experience allows staff to relate to the wines, enriching their ability to recommend them with genuine enthusiasm. Collaboration in Action The partnership thrives on feedback and continuous adaptation. Regional Training: Workshops ensure consistent knowledge across stores while addressing the unique needs of different regions. Feedback Loops: Insights from store teams shape ongoing strategies, keeping the approach dynamic and relevant. The Results So Far The impact of this collaboration is already evident: Increased Sales: Improved staff confidence has translated into strong sales growth for Inama wines. Customer Engagement: Customers leave with more than a bottle—they take home the stories behind the wines. Brand Recognition: Inama’s reputation is growing in the UK, supported by the enthusiasm of Majestic’s teams. Looking Ahead This partnership is just getting started, with plans to deepen engagement: Virtual Initiatives: Vineyard tours and winemaker Q&A sessions will bring customers even closer to Inama’s heritage. Ongoing Development: Regular updates and refreshed training materials will keep teams informed and inspired. A Model for Collaborative Success This initiative demonstrates the power of strategy and storytelling to build meaningful connections between brands, retailers, and consumers. Inama provides wines steeped in heritage, Majestic connects those wines to customers, and Nexus Azeo ensures the partnership functions seamlessly. By empowering retail teams to take ownership of Inama’s story, this collaboration goes beyond sales. It creates a shared narrative that resonates with customers and strengthens the bond between wine and community across the UK.