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Consulting Agency & Perspectives

01

Discover Our Collaborations

Cooperage, England, Barrel, Craft

Business Development, Growth management and Story telling

Jensen Cooperage: Tradition and Innovation in Harmony

Jensen Cooperage is shaping the future of barrel making by combining traditional craftsmanship with modern strategies for sustainability and growth. Led by master coopers Alastair Simms and Jonathan Manby, the cooperage produces bespoke barrels for wineries, distilleries, and breweries, both locally and internationally. Working alongside Nexus Azeo, Jensen continues to adapt to a rapidly evolving industry while preserving its artisanal roots.

Craft Meets Sustainability
Jensen Cooperage is deeply committed to traditional techniques, with each barrel crafted to the highest standards of quality. At the same time, sustainability is central to its approach. By sourcing English oak and supporting sustainable forestry practices, Jensen offers a unique, environmentally conscious alternative to imported materials. These efforts not only reduce environmental impact but also highlight the potential of locally sourced resources in high-end barrel production.

Expanding Globally with Local Expertise
Jensen Cooperage actively grows its presence in international markets, including Australia, New Zealand, and the United States. By tailoring its approach to the unique needs of each region, the cooperage presents English oak barrels as a premium choice for global producers seeking distinctiveness. Nexus Azeo supports these efforts by helping Jensen position its offerings to resonate with diverse markets and clients.

Innovating Through Collaboration
Jensen’s partnerships demonstrate its ability to blend tradition with innovation. A recent collaboration with Gusbourne Estate focuses on crafting bespoke English oak casks that enhance the character of their wines while highlighting the unique qualities of local materials. These projects showcase how Jensen works closely with clients to create solutions that are both practical and meaningful.

Balancing Growth and Craftsmanship
As demand for its barrels increases, Jensen Cooperage continues to scale operations carefully, ensuring efficiency while maintaining the integrity of its craftsmanship. With Nexus Azeo providing strategic guidance, the cooperage is finding innovative ways to meet growing demand without compromising its artisanal ethos.

A Vision for the Future
Jensen Cooperage is not just making barrels—it is building a future where tradition and innovation coexist. Through its commitment to sustainability, international growth, and collaboration, the cooperage continues to evolve while staying true to its craft.

By working alongside Nexus Azeo, Jensen demonstrates that artisanal craftsmanship can thrive in a modern industry, creating products that serve not only the needs of today but also the ambitions of tomorrow.

Wine, Global Warming, Facing Challenges of Wineries

Restaurant/ Consulting /

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